As Malaysians came together to celebrate Hari Raya Aidiladha, WCT Aidiladha CSR Malaysia highlighted how corporate initiatives can make a meaningful difference beyond the workplace. Through a community driven korban programme in Gombak, WCT Holdings Berhad continued its efforts to support local families while embracing the values of compassion, generosity, and togetherness that define the festive season.
More Than Just Korban: A Community Effort in Gombak
Held at Surau Al Mukmin, Taman Mutiara Gombak, the initiative brought together WCT employees, mosque representatives, and local residents in a collaborative Aidiladha programme aimed at supporting vulnerable communities.
Under WCT’s community platform, WCTGives, the programme was organised through its #WeCareTogether pillar, focusing on strengthening community bonds and helping families who need support the most.
What Happened During the Programme?
The initiative centred around the traditional korban ritual, followed by activities that encouraged community participation and engagement.
Key highlights included:
- Korban ritual conducted in collaboration with Surau Al Mukmin
- Distribution of korban meat to approximately 200 asnaf and B40 recipients
- Community cooking session involving local residents and volunteers
- Engagement between corporate representatives and the surrounding community
For many Malaysians, Aidiladha is about sharing blessings with others. This programme helped ensure that families within the local community could celebrate the occasion together.
Why WCT’s Community Initiative Matters
Corporate social responsibility can sometimes feel distant from everyday life. However, initiatives like this demonstrate how businesses can contribute directly to community welfare in practical and meaningful ways.
As living costs continue to be a concern for many households, programmes that support food distribution and community engagement remain highly relevant, especially during major festive seasons.
According to WCT Group Managing Director, Lee Tuck Fook, sustainable development goes beyond physical projects and includes investing in social wellbeing, community welfare, and stronger human connections.
WCT Gives: Purpose Beyond Business
Launched in 2022, WCTGives serves as the company’s platform for social impact initiatives across Malaysia.
The programme is built around three key pillars:
- #WeCareTogether – Community welfare and social support
- #AGreenerTomorrow – Environmental sustainability initiatives
- #EducationforAll – Educational support and empowerment programmes
The Aidiladha programme in Gombak is one example of how these values are translated into real world action.
WCT Aidiladha CSR Malaysia Reflects the Spirit of Giving
At its core, WCT Aidiladha CSR Malaysia is a reminder that festive celebrations are not only about traditions but also about community care.
As Malaysia continues to emphasise inclusive and sustainable growth, initiatives like these show how businesses can play a role in creating positive social impact while strengthening connections with local communities.
For families who received support this Aidiladha, the programme delivered more than just assistance. It reinforced the spirit of sharing, unity, and neighbourly care that remains at the heart of Malaysian culture.