How a TV Crime Series Turned Into a National Wake-Up Call
What started as a TV collaboration between CelcomDigi and Media Prima has now become one of Malaysia’s biggest digital awareness movements.
Through Kisah Benar: Scam Siber, a special 13-episode edition of TV3’s crime series 999, over 4 million Malaysians have tuned in to learn how to protect themselves from online scams.
Each episode brings to life real stories of love scams, fake job offers, phishing traps, and even deepfake frauds, told in ways Malaysians can actually relate to.
“Scams are evolving, and so must our approach to awareness,” said Philip Ling, Head of Sustainability at CelcomDigi. “Through relatable storytelling and strong partnerships, we’re helping Malaysians stay informed and alert in their everyday digital lives.”
Why Malaysians Connected So Deeply With Kisah Benar
Instead of fear tactics, Kisah Benar: Scam Siber hits close to home, it’s about real people, real emotions, and real consequences.
Here’s why the series became a hit among Malaysian viewers:
- 🔍 True Malaysian stories – Adapted from real scam reports featured on 999.
- 💔 Emotional impact – Viewers saw how victims fell prey to love, greed, or trust.
- 📱 Digital-first outreach – Extended reach through Tonton and short-form videos online.
- 🤝 Collaborative awareness – Supported by enforcement agencies and community advocates.
CelcomDigi’s Bigger Mission: Building a Safer Digital Malaysia
The campaign is part of CelcomDigi’s long-term commitment to fight scams and strengthen online safety. Over the past three years, the brand has been rolling out multiple initiatives to make Malaysians more scam-smart, including:
- 🎮 Can You Escape Online Scams? – an interactive game with Malaysiakini that lets users test their scam-spotting skills.
- 💬 Victim Story Hub – real stories and guides to help users recognize red flags.
- 🎓 Workshops & Training – from civil servants to students, Malaysians are learning to be scam-awareness advocates.
- 📣 Influencer Campaigns – content creators spreading anti-scam tips across social media.
These programs are designed to make scam awareness part of everyday conversations from classrooms to offices to social feeds.
Streaming Now: Watch, Learn & Stay Scam-Safe
You can catch all 13 episodes of Kisah Benar: Scam Siber now streaming on Tonton.
Each story reveals new ways scammers are evolving and how Malaysians can outsmart them before it’s too late.
So whether you’re binge-watching crime dramas or scrolling through TikTok, remember this: staying scam-smart is the new self-defense.
Why It Matters
Scams today don’t just steal money, they steal trust. And as Malaysia becomes more digital, awareness is power. CelcomDigi’s collaboration with Media Prima proves that education can be both entertaining and impactful especially when told through stories that hit home.
Kisah Benar: Scam Siber isn’t just TV. It’s a reminder that in today’s world, every like, click, and message deserves a second look.