Malaysians always say sunscreen is important but let’s be honest… a lot of us still skip it because most formulas feel too heavy, too sticky, or just not fun to use. Safi Malaysia clearly understood the assignment because the brand just launched its first ever serum sunscreen that feels incredibly light on the skin.
At a dreamy sunrise launch at Farm Fresh UPM Serdang, complete with a colourful hot air balloon floating above the fields, Safi unveiled the Safi Perfect White 3X Advance Watery Light Serum Sunscreen SPF 50+ PA++++. The whole scene basically matched the product vibe: airy, bright, and uplifting.
What Makes This New Safi Sunscreen A Big Deal in Malaysia
Living under the Malaysian sun means UV exposure is no joke. Dark spots, dullness, fine lines… they creep up fast if the skin is unprotected. Safi created a sunscreen that fights all that while feeling lighter than typical sunscreens.
Key features you will actually feel on your skin
● 3X brightening with 100X Vitamin C from Kakadu Plum and Niacinamide
● 8X hydration boost from Hyaluronic Acid for plump, smooth skin
● Watery texture that stays non sticky all day
● Doubles as a primer for smoother makeup
And the best part? The price stays very Malaysian friendly at RM 19.90.
Why Malaysian Women Are Loving This Texture
Unlike thick western sunscreens or oily Asian gel sunscreens, Safi’s formula sits comfortably between skincare and suncare. The texture feels like a light serum that absorbs instantly, making it perfect for everyday use especially in our humid climate.
According to Ms Kazlina Kassim, Brand and Insights Specialist at Safi Malaysia, the mission was simple: help women feel confident while protecting their skin without the discomfort of heavy sunscreen.
A Launch That Matches the Product: Light, Radiant, Feel Good
To officially introduce the product, Safi hosted an exclusive Picnic and Hot Air Balloon Ride at Farm Fresh in UPM Serdang.
Joining the celebration were media friends, beauty creators, contest winners, and brand ambassador Cik Qasrina Karim who all got a first look and feel of the sunscreen.
The activities were designed to showcase exactly what the product stands for: brightness, softness, and an uplifting feel that matches morning sun energy.
Where To Get It in Malaysia
The Safi Perfect White 3X Advance Watery Light Serum Sunscreen is now available nationwide at:
● Watsons
● Guardian
● Online platforms including TikTok Shop, Shopee, and Lazada
If you have been hunting for a daily sunscreen that does not feel like sunscreen, this might be the one.