🧴 Shop With Heart: Every RM20 Spent Supports a Bigger Cause
This Pink October, NIVEA Malaysia is inviting everyone to turn their everyday skincare routine into a heartfelt act of care. Through its Moments of CARE campaign with Watsons, every RM20 spent on NIVEA products contributes RM1 to the Breast Cancer Welfare Association Malaysia (BCWA), with a goal of RM50,000 in donations.
And here’s the inspiring twist: once the target is reached, NIVEA will top it up with an extra RM20,000, bringing the total to RM70,000, all to fuel BCWA’s mission in raising awareness, promoting early detection, and supporting Malaysian women on their cancer journeys.
💬 “CARE is at the heart of everything we do,” said Dr. Christopher Vierhaus, Country Manager of Beiersdorf Malaysia & Singapore.
“Through this campaign, we want to spark conversations about breast health and remind women that early detection saves lives.”
🌸 Why It Matters: Breast Cancer in Malaysia
Breast cancer remains the most common cancer among Malaysian women, making up 32.1% of all female cancer cases. Yet, more than half of diagnoses happen at late stages, showing how crucial early screenings and public awareness are.
NIVEA’s initiative is more than a donation drive, it’s a nationwide reminder to pay attention to your health and support one another.
💪 Stories That Inspire: Salamiah Hassan’s Journey
Veteran singer Salamiah Hassan shared her story as a breast cancer survivor, reminding Malaysians not to ignore early signs.
“I thought the lump was just a small infection. But when it grew and symptoms worsened, I finally went for a check-up and that saved my life.”
Her message is simple but powerful: don’t wait, get checked. Early detection can truly change everything
🧘♀️ Beyond Fundraising: Care in Action
This year’s campaign also introduced a wellness-focused workshop, “Exercise in Cancer Care”, plus free breast screenings to encourage Malaysians to take proactive steps for their health.
The event featured a heartfelt appearance by Elyana Emrizal, Malaysian singer and actress who took a hiatus to battle cancer. Her comeback performance symbolized hope and resilience, echoing the campaign’s message that strength grows when communities care.
🛍 How You Can Join the Movement
Here’s how you can take part this October:
🛒 Shop at Watsons Malaysia (in-store or online)
💰 Spend RM20 or more on NIVEA products
🎗️ NIVEA donates RM1 to BCWA
🎯 Goal: RM50K + RM20K top-up from NIVEA
Every purchase helps fund education, outreach, and support for Malaysian women — proving that skincare can be care.
💗 Final Takeaway
This Pink October, let your purchase do more. With NIVEA’s Moments of CARE, every ringgit spent becomes a ripple of support for breast cancer awareness in Malaysia.
💡 Early detection saves lives — and your small act today can help another woman tomorrow.