Hong Kong just got a major glow-up for Muslim travelers ✨
Malaysia, August 14, 2025 — Planning a Muslim-friendly holiday just got easier. Klook and the Hong Kong Tourism Board (HKTB) have teamed up to launch their first multi-market campaign, “Jelajah Hong Kong”, designed to make the city more welcoming for Muslim travelers.
From halal food options to prayer-friendly attractions, the campaign aims to remove the stress of travel planning and let Muslim adventurers focus on what matters most: exploring, enjoying, and creating memories.
Why This Matters For Muslim Travelers
For many Muslim travelers, finding halal food, prayer spaces, and privacy-friendly experiences is non-negotiable. But in non-Muslim-majority destinations, this information is often scattered or hard to access.
That’s where Klook steps in. Through this partnership:
- 🕌 Prayer-friendly day trips and cultural tours
- 🍲 Verified Muslim-friendly dining and stays
- 🎢 Access to theme parks and attractions with halal options
- 📱 Curated itineraries from Muslim creators in Malaysia, Singapore, and Indonesia
This means more confidence, less guesswork when exploring Hong Kong.
Hong Kong Levels Up As A Muslim-Friendly Destination
Hong Kong’s efforts are already being noticed:
- 🏆 Named Most Promising Muslim-friendly Destination of the Year at the 2025 Halal in Travel Awards
- 🌍 Ranked 3rd among non-OIC destinations in the Global Muslim Travel Index 2025
- 👩🦱 Ranked 2nd globally as a Muslim Women Friendly Travel Destination
The recognition is backed by numbers too — bookings to Hong Kong from Muslim travelers via Klook surged 43.5% in the past 12 months, proving that the demand is real.
What Klook & HKTB Are Saying
Kenny Sham, General Manager at Klook, explained:
“We’re creating inclusive travel experiences by tightening information gaps for Gen Z and Millennial Muslim travelers. With this partnership, exploring Hong Kong becomes easier, more comfortable, and more fun.”
HKTB’s Regional Director for Southeast Asia, Liew Chian Jia, added:
“Jelajah Hong Kong shows our commitment to positioning Hong Kong as a welcoming and inclusive destination for Muslim travelers.”
The Bigger Picture
Muslim travel is booming. According to the Global Muslim Travel Index, international Muslim arrivals hit 176 million in 2024 and are projected to reach 245 million by 2030, with spending climbing to USD 230 billion.
By stepping up now, Hong Kong is securing its spot as one of the go-to travel hubs for Muslim-friendly tourism.