No Rules, Just Play: FILA’s LOVE:ALL Collection Is Here
The FILA LOVE:ALL collection has officially landed in Malaysia and it’s everything Gen Z fashion is about right now. Think colour, chaos, and creative freedom. This drop takes inspiration from the word “love” in tennis (which means zero), and flips the game into a playground of self-expression and zero expectations.
This collab-heavy launch features three fire artists from Southeast Asia:
- MonKiddo (Malaysia) with “SoSo”, the colourful monster of confidence
- Bao Viet (Vietnam) with “Linh”, a traditional-meets-modern flair queen
- MIWD (Thailand) with “MM”, a surreal, mascot-suit rebel from his “Kikees” series
All of them bring their boldest energy into this collection, blending sport and style like never before.
Kpop Meets Collab Culture: KIIRAS Brings the Heat
What’s a drop without a little Kpop fire? Girl group KIIRAS turned up at the launch event with looks that screamed unapologetic style. Main rapper Ling Ling said it best:
“This collection is all about having fun and being yourself. That’s what we do on and off stage.”
KIIRAS showed off personal styling tips from the collection, think sporty fits, streetwear energy, and remix-ready pieces. Whether you’re going full tenniscore or just want a standout jacket, LOVE:ALL has you covered.
Highlights from the Launch
Held in Petaling Jaya, the launch wasn’t just a fashion drop, it was a creative fest. Here’s what went down:
🎨Custom DIY stations: Make your own keychains and scorecards
📸Photo moments: Strike a pose at the MIWD and FILA LOVE:ALL photobooths
☕Free coffee station: Because vibes matter
🧣Exclusive merch: Score a LOVE:ALL scarf with purchase
Also spotted: fashion influencers like Arena Wan, Syed Shafiq, and Hayden Wong soaking in the scene and showing up in their best #OOTD.
Why This Collection Slaps 🔥
Beyond just fresh fits, the FILA LOVE:ALL collection is a movement:
- 💬 Promotes individuality and play over perfection
- 🌏 Celebrates Southeast Asian talent in fashion
- 🎾 Mixes streetwear with tennis-inspired silhouettes
- 🧠 Encourages creative self-expression
This is what Gen Z fashion should look like unapologetic, local-proud, and globally relevant.
Where to Cop the Collection
You can shop the FILA LOVE:ALL collection now at these official FILA stores:
- Sunway Pyramid
- Pavilion KL
- Genting Sky Avenue
- Mid Valley Southkey
- IOI City Mall Putrajaya
Or stay lazy (we get it) and shop online!
