Malaysia’s own homegrown brands are winning big. TikTok Shop’s #JomLokal initiative has officially powered a 130% year-on-year sales surge for local MSMEs, proving how Shoppertainment is shaping the future of e-commerce in Malaysia.
✨ What #JomLokal Really Means
Launched in 2023, #JomLokal isn’t just another promo campaign. It’s TikTok Shop’s always-on movement to:
- Give millions in support through exposure, vouchers, and marketing tools
- Make local brands visible with the #JomLokal icon on the TikTok Shop homepage
- Connect sellers and buyers through TikTok’s unique Shoppertainment ecosystem, from live streams to shoppable videos
The initiative’s impact is clear: more local businesses are reaching nationwide audiences, turning casual scrollers into loyal customers.
🛍️ Real Stories, Real Impact
For small businesses, TikTok Shop has become a game-changer.
Take Frisha Classic Desserts and Bakery, a family-owned shop. Thanks to livestreams and shoppable videos, they now enjoy consistent five-digit monthly sales and have grown to 7,000+ followers.
“If even my parents in their 70s can do it, anyone can,” co-manager Frisha Fazara shared proudly.
🇲🇾 Why It Matters Now
As Merdeka season inspires Malaysians to celebrate local pride, TikTok Shop is doubling down on #JomLokal support in the coming months.
Shoppers also enjoy peace of mind with:
- Free Returns
- Refund Policies for secure, worry-free shopping
This makes supporting local not just patriotic, but practical.
🚀 Want to Join In?
If you’re a local entrepreneur, MSME, or aspiring brand, now’s the time to shine. Register via TikTok Shop Seller Center and explore free step-by-step guides at TikTok Shop Academy to kickstart your journey.